Trade mark boom during lockdown
The German Patent and Trade Mark Office recorded a considerable increase in trade mark applications during the past year. Almost 90,000 trade mark applications were received in 2020. This is 10,000 applications more than during the previous year and the highest number in 20 years.
“The pandemic has led to extensive economic damage, but has strongly stimulated economic activity in some specific sectors,” said DPMA President Cornelia Rudloff-Schäffer. “The coronavirus crisis is also a driver of creative solutions. It increasingly leads to digitisation of business models and has moved many trading activities to the Internet. In order to succeed in this area, many online vendors see the need to have their products and services protected by concise trade marks – also because of respective requirements of large trading platforms.”
The highest increase was recorded for trade mark applications in classes of goods and services concerning products related to fighting the pandemic, but also the fields of advertising and business management, clothing and electronics were in great demand. Only during the Internet boom at the turn of the millennium was the number of trade mark applications higher.